3D Scanning for props in retail window display

Burberry has radically changed how it presents and delivers its new collections.

Our 3D scanning provided an effective and quick solution for recreating the backdrop of the 2016 Autumn/Winter Campaign by Mario Testino for their window displays worldwide.

Christopher Bailey, Burberry’s new President and CCO, has scrapped the way the brand launches it’s collections, from the traditional four shows per year to two seasonless shows that will be immediately accessible to customers via media and within the shop as soon as the catwalk show is over.

With the launch of the new collection, all Burberry store windows worldwide would also display the collection immediately following the show, completely cutting the traditional six-month gap between showing a collection and it appearing in the shops.

“The changes will allow us to build a closer connection between the experience that we create with our runway shows and the moment when people can physically explore the collections for themselves.”

The A/W 2016 collection was influenced by Virginia Woolf’s Orlando. Mario Testino shot the campaign in the Sculpture Gallery of Liverpool’s Walker Art Gallery, where the backdrop of classical white sculptures and busts, suggested masculine and feminine styles to both contrast and merge in an exchange of gender roles and historical context.

Burberry wanted to recreate the look of the Walker Gallery Sculptures in Mario Testino images for the window display of its shops worldwide.

D2W’s 3D Scanning provided the quickest and most consistent solution for producing these props so they would have the impact Burberry wanted.

A range of rented prop sculptures, varying in size from 60cm to over 3 meters long and including busts of historical British figures, classical statuary, and even scale reproductions of the Trafalgar Square lions, were delivered to the D2W studio.

Our handheld structured light scanner was the most appropriate and effective method to use due to its versatility and manoeuvrability when dealing with such large pieces. We were able to capture the data of the varying materials with great accuracy, due to our experience in large scale sculptural scanning.

The data was then processed and prepared in CAD and scaled to the required consistent sizes. The CAD was then sent to be CNC milled in polystyrene in locations across the globe and then delivered for display in the local Burberry stores.

Not only was this a fine example of 3D scanning providing a relatively quick and easy means to reproduce objects. It also illustrated the wonder of sending data via email around the world to be manufactured near to where you need the object delivered.